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2 years ago
General rules
Secret Santa is a seasonal project, so effective advertising takes place between November and December (Christmas period). December is the most visited month (see statistics below).
Since the advertising season is limited, the advertiser cannot demand that competitors' ads are not published on the site.
The advertisement is published in English.
The advertiser cannot post copyrighted content on the site.
Detailed terms of the advertising integration and payment methods are negotiated within the contract.
Audience
Visitors come to the site to:
- participate in the Secret Santa gift exchange,
- make a wish list,
- choose a gift for their loved ones,
- read an astrological forecast for the coming year,
- and just have fun.
User statistics:
- November 2024 - 2500-7500
- December 2024 - 7500-17500
- charts
The subject of the advertisement
Allowed topics:
- anything that corresponds to the theme of the site: recreation, humor, holidays, gifts, games, shows, horoscopes, Christmas stories, winter tourism, and how celebrities exchange gifts;
- art, sports, healthy lifestyle, eco-friendly lifestyle, consumer goods.
Prohibited topics and formats:
- teasers (shock content);
- erotica, LGBT, alcohol, cigarettes, medicines, dietary supplements, chemicals, charity, financial organizations, cryptocurrencies, casinos, sports betting, politics, religion;
- vulgar humor, profanity, sexism and other forms of discrimination;
- links to users' personal pages on other websites.
Types of advertising integration
Banners
Format: an image (static or animated) of good quality, without flashy colors. Banners in the form of HTML or JavaScript code are not allowed.
Maximum size: 930х400 pixels.
Ads are not placed on official, reference, gaming, and private pages, or in the reviews section.
- Only one advertiser can apply for a specific advertising space within a publication (for example, a block between 2 paragraphs).
- Banner rotation works in other sections of the site, so several advertisers can apply for one advertising space; in this case, banners are displayed alternately.
In his profile on the website, the advertiser can see the banner's statistics during the advertising period.
Examples of integrations:
Guest blog post
The guest post must correspond to the site categories.
The article is posted on a permanent basis or for a period specified by the advertiser. The publication is posted by the site's editor on behalf of the author. An author's account is created on the website, and the publication displays his or her name + a short description.
The article should be unique, informative and literate, at least 1000 words, without emoticons. The text must not have been previously published anywhere. The author can make an announcement about the guest post in his or her blog with a link to our website.
At the beginning of the post, the author should talk about the benefits and advantages of the material (in 1-2 sentences). Creative advertising, storytelling, and personal experience are welcome, not just a obsessive recommendation.
A guest post should only contain links to resources owned by the author. The maximum number of links within an article is 3. The exception is collections where several products are advertised.
An advertising text may contain an image or a video. The images used in the publication are pre-uploaded to the website. We don't use images from external sources.
It is forbidden to place iframe and JavaScript code in the publication.
If you plan to publish a guest post on our social networks (Instagram, Facebook or YouTube), the author can provide creatives and text in English.
The guest post should match the design of standard articles on our blog: paragraph format, font, image size, and responsive design. Therefore, the author should be prepared for the fact that the site editor will make adjustments to the article before publication. The author cannot edit the article. After publication, it is edited only if a spelling error or wrong URL is found.
The guest post is not fixed in the blog and can be shifted down by actual publications.
Statistics on the advertiser's article views are provided from Google Analytics.
We don't send guest posts to our subscribers.
Our website don't have "Comments" section.
Examples of integrations:
Native advertising
- Placement of advertising products in the Gift ideas format by importing items from a CSV file. The product information must contain: the name, link, and image URL (145x210 pixels). It's recommended to advertise products whose price doesn't exceed $ 30, because the Secret Santa gift exchange is essentially a budget game.
- Placement of advertising links in the gallery Trends or Games. Image size: 340x240 pixels. The banner is placed at the beginning of the gallery, but can be displaced by actual banners.
Statistics on the advertiser's content views are provided from Google Analytics.
Examples of integrations:
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